What is Digital Signage?
Digital Signage is the use of electronic displays (LCD or plasma) for advertising, education, and entertainment purposes. Download the PDF information package here.
Uses for Digital Signage
• Information
• Advertising products and services
• Enhance customer experience
• Influence customer behaviour
• Brand building
• Environment Enhancing - entertain customers
Features of Digital Signage Installations
• Content is easily updatable compared to static signs and displays.
• Content can be updated with great frequency.
• Content can be tailored to customer base.
• RSS news feeds and trivia entertains customers.
• Perceived waiting times are reduced. BTV+ states that the installations create a 40-60% reduction in perceived wait times for customers.
• Brand building. Displays can match store décor to help build a story around the brand.
• Inform customers. Displays can provide customers with new policies and practices.
Benefits of Digital Signage Installations.
• Increased sales. – BTV+ estimated a 8-30% sales lift.
-Forrester Research estimates a 15-60% sales increase.
• High levels of ad recall by potential customers. BTV+’s study confirmed a 60% ad recall by customers.
• Sways purchasing decisions. Nielson Research (9/06 Supermarket/Grocery Consumer Behaviour study) found that “68% of those surveyed said in-store messages would help sway their product purchasing decisions. Further, 44% said they would switch a product previously intended to buy for one [being featured].”
• Results in unplanned purchases. Arbitron Research (9/04 Study) said nearly a third (29%) of retail-video viewers have made an unplanned purchase after seeing a product featured on an in-store display.
• The product and services that we offer are tax deductable (advertising expense).
What is required for a digital signage installation?
-A television. LCD televisions work best but traditional CRT televisions or computer monitors are also acceptable.
-Media player. Black Cat Productions will lease or sell you a media player that can play full screen content in standard definition or high definition 720p.
-[optional] Internet connection (required if using RSS news feeds).
About our Media Players.
We use standalone media players rather than computer-based systems. This is more cost effective, energy efficient, and consumes less space.
Please contact us for more information and so that we can help you find the ideal solution.
Content Management and Development
Black Cat Productions can fulfill all of your content development and management needs for your digital signage network.
We can develop text, image, and graphical content as well as scan and incorporate any existing graphical content that your business already has developed.
Content can be updated as frequently as required. Content can be updated remotely if you choose to have an internet connection available to the media player. There is a monthly fee for content management and there are fees for content development depending upon the complexity of the task.
There is no need for your employees to learn any new technology, we manage it all for you so that your employees can focus on your customers
Please contact us for more information.
Content includes:
• Video MPEG-1, MPEG-2, MPEG-4 (.mpg, .mpeg), Quicktime (.mov)
• Flash (.swf, .flv)
• AVI (.avi)
• Powerpoint (.ppt)
• JPG (.jpg or .jpeg)
• GIF (.gif)
• Audio (.mp3, .wav)
• RSS News Feeds
Black Cat Productions
488 Linwell Rd
St. Catharines, Ontario L2M 2R1
Email: info@blackcatproductions.ca